Adur, West & East Worthing Party including East Arun


With the Christmas party season fast-approaching, passengers, drivers and operators of Taxis and Private Hire vehicles in Worthing are set to benefit from a new web-based application which aims to increase safety in the town.

The ‘Am I Safe?’ web application, which can be accessed by visiting  via any mobile smartphone, brings transparency and accountability to those operating or using a hired vehicle on a journey home by allowing passengers to check the validity of a taxi or private hire vehicle before they open the car door.  The innovative service also creates a geographic ‘footprint’ of the check and notifies family or friends of the passenger’s location at the time.

Anthony Price-Thomson, the founder of Am I Safe? said: “Over the past 12 months, we have been working very closely with passengers, operators, Police forces and Councils to understand the challenges they face in ensuring the safety of passengers and drivers of taxis and private hire vehicles alike.

“I am delighted to say that we have built a web application that aims to meet those challenges.”

Cllr Jacqui Marsh, Chairman of Worthing Borough Council’s Licensing Committee said:  “I am pleased to see this scheme implemented in Worthing.  Although we have a taxi trade in the town of a high standard, who take customer safety very seriously in the main, this innovation will provide additional peace of mind for any member of the public at all concerned about their security.”

Cllr Tom Wye, Worthing Borough Council’s Cabinet Member for Health and Wellbeing, added: “Worthing is generally a safe place to live and work, but I commend any initiative such as this that helps people feel safer.”

He continued: “People should use this service if they have any doubts at all about the taxi they are getting in to.”

Explaining how the service works, Price-Thomson said: “As a passenger you enter the registration of the vehicle you are about to get in to via the application on your mobile phone, Am I Safe? tells you whether the vehicle is licensed or not, and the type of license it holds, make and model of the vehicle and the licencing area it is permitted to operate within.

“Am I Safe? then creates a ‘footprint’ of the search, storing time, location, car registration, and your username, making you traceable quickly if something was to happen. It also sends a copy of this information to your nominated friends and family by email.

“At the same time, the licensed driver (assuming that he/she is) will get an email with your username only, so they too know that if anything happens to them (or you) the journey is traceable.

“It prevents a problem before it exists – as being traceable makes people accountable.”

Price-Thomson concluded: “Unlike most mobile apps, Am I Safe? is web-based and can be accessed via any smartphone simply by visiting on your mobile. Like a traditional app, you can add a button or bookmark to our app on your mobile phone navigation screen.

About Am I Safe?

Am I Safe? is a web-based application available to users of ‘Smartphones’ that aims to increase the safety of passengers and drivers of taxis and private hire vehicles.  To access the service, users visit via their mobile device.

As well as providing information of the licence of a taxi or private hire vehicle, the Am I Safe? service also creates a geographic footprint of where, and when, the check was made.  The service will automatically notify friends, family or anyone nominated by the user of a check that is made.

The application is completely free to use and is sponsored by national and local businesses, along with councils and local authorities.


Based in Bedfordshire, Am I Safe was formed in 2010 and is owned by Texemtel Ltd.